Mark Wieczorek

The Gomlich Effect takes its name from an episode of South Park where Chef explains the massive success of boy bands.

The Gomlich Effect is [t]he law of physics that states, “If one girl screams for something, it will make other girls scream. And then, it grows exponentiously until all girls within a five-mile radius are screaming.”

Well it turns out, it really works. When shown photos of men, women rated them as being more attractive if there was a woman in the photo smiling at the man. Of course, men have known this for years - it’s easier to meet women if you’re already with women. It’s just that we’ve kept it a secret until now.

Source: Social transmission of face preferences among humans. via BPS Research Digest.

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