Mark Wieczorek
Feb 15th, 2007
Feb 15th, 2007
Being Around Friends Can Impair Your Memory
Whenever I watch game shows and they ask people inane questions and they can’t get them, I never assume they’re idiots. Plenty of people have a hard time remembering things under pressure. Now we know that people have a hard time remembering things in most social situations.
Researchers from Indiana University found that people in a group setting exposed to brand information - such as an ad for Pizza Hut — have a hard time recalling the brand’s competitors. In other words, being around friends when deciding where to order takeout might cause you to forget completely about that local pizza place you’ve been wanting to try.
[…] you introduce stress, that ability goes out the window. It’s already been demonstrated that being around friends can impair your memory, and now research shows that people lose the ability to perform calculations in stressful […]