Mark Wieczorek

You know that cereal commercial where they give it to Mikey because he hates everything? There’s a powerful social message there. It turns out that we trust the opinions of people who like the things we like more than the opinion of people who dislike the things we also dislike.

Researchers theorize that this is because if we like something, we tend to like everything about it, but if someone dislikes it, we’re never sure exactly why. Maybe this is a lesson for all the Mikeys of the world - people will trust you more if you like more things.

Source: The Power Of Love

Trackback URI | Comments RSS