Mark Wieczorek

Ontario gaming officials pulled 87 slot machines that appeared to show subliminal messages. How the they figured out there were subliminal messages in the game is still a mystery.

The games flash winning jackpot symbols at players for a fifth of a second, long enough for the brain to detect even if the players are not aware of the message, some psychologists told CBC News.

It’s not clear if messages are influencing gamblers’ behaviour. That would take further testing, experts said.

Whether or not this affected the behavior of those playing the games remains to be seen, but I suspect the machine’s manufacturer’s and vendors have some very interesting data.

Read: Ontario removes video slot machines flashing winning images (via Mind Hacks)

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