Mark Wieczorek

 Just a press release, but it describe a research study that studies how people use the internet to make purchasing decisions. Includes 3 types of purchasing considerations and 4 types of customers.

Released today, the “Long and Winding Road: The Route to the Cash Register” is the first research study to examine how cultural shifts brought about by the proliferation of technology have radically altered the way consumers make purchasing decisions. The study found that the Internet, along with related technologies like camera phones and text messaging, have given consumers a new kind of “social empowerment” as they gather information before they shop. More than two-thirds of shoppers across several product categories still make the bulk of their purchases at physical retail locations — yet nearly two-thirds (62%) use a combination of online and offline sources to gather information before they buy.

Read: Yahoo! - Press Releases

Trackback URI | Comments RSS