Mark Wieczorek
Mar 13th, 2007
Mar 13th, 2007
The Toxic and the Trivial
Seth Godin on what kinds of ideas spread quickly: The Toxic & The Trivial. Things that are easy to talk about.
A quick look at Digg demonstrates that the easiest way to get Dugg is to have a trivial idea. And the easiest way to get noticed when you’re a politician is to do something that ruins your career forever…
[…] to all people, create micro hysteria. Remember earlier where he said that people like to talk about the toxic & the trivial? It’s much better, he says, “To find pockets of the population that interact with each […]