Mar 17th, 2007
Attention Mapping: The 10-Point Exercise
This is a really cool approach go designing with restraint. Any decent musician can tell you that you can’t make everything loud and still give emphasis to the beat. There need to be spaces or nothing will have impact. The same goes for design - the more space between objects, the more emphasis each object can have.
This, then, is an exercise in restraint.
The difficult part about designing for attention isn’t deciding what to talk about—it’s deciding what not to talk about. Because you only get a potential customer’s attention for a few seconds (if you’re lucky enough to get it at all) you don’t have luxury of rambling. You have to cover your key points with both speed and strength.
Read: Forty - Business Blog - Attention Mapping: The 10-Point Exercise