Mar 17th, 2007
Read Any Good Ads Lately?
Something tells me this isn’t a first. Lexus paid for a series of pulp novels to be published featuring their automobiles. I used to wonder if radio stations could get rid of ads altogether if artists just wrote songs around products… but that would never work, nobody wants to buy an album from a band that too obviously sold out.
Subtlety is one of the keys to placing a product name in media aimed at sophisticated consumers, says Richard Nelson, head of the Manship School of Mass Communication at Louisiana State University. “If it’s so heavily overloaded that it’s basically a commercial, people aren’t going to want to read it, and they won’t buy it.”
This has led to the increasing popularity of softer marketing ploys, such as event sponsorships (think: author readings hosted by a local dealership, or an art installation commissioned by a major automaker), “webisodes” and “advergaming.”
Read: Read Any Good Ads Lately? - washingtonpost.com
(Via: AdPulp)