Mark Wieczorek

I reported on this before. Even bricks & mortar stores can no longer ignore the call of the internet. A good percentage of people who walk in your front door have already done the research online. Your website has to be not just informative, but interactive too.

Retailers are taking a page from MySpace. They know that customers, especially the younger and more Net-savvy, want to be heard, and they also want to hear what others like them think. So increasingly, retailers are opening up their Web sites to customers, letting them post product reviews, ratings, and in some cases photos and videos. The result is that customer reviews are emerging as a prime place to visit for online shoppers.

Read: Retailers Take a Tip from MySpace

(Via: AdPulp)

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