Mark Wieczorek
Mar 17th, 2007
Mar 17th, 2007
Micro Hysteria
More Seth Godin Goodness. Rather than trying to be all things to all people, create micro hysteria. Remember earlier where he said that people like to talk about the toxic & the trivial? It’s much better, he says, “To find pockets of the population that interact with each other and create” a great experience for them - either so safe everyone can agree with it, or controversial enough that everyone will be talking about it.
Far better to obsess about owning the micro audience, at least for a moment, then to waste your energy trying to be everything to everyone.