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	<title>Mark Wieczorek</title>
	<link>http://www.marktaw.com/wordpress</link>
	<description>The Psychology of Marketing and The Marketing of Psychology.</description>
	<pubDate>Wed, 16 Apr 2008 03:38:57 +0000</pubDate>
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		<title>Why Things Cost $19.95</title>
		<link>http://www.marktaw.com/wordpress/2008/04/15/why-things-cost-1995/</link>
		<comments>http://www.marktaw.com/wordpress/2008/04/15/why-things-cost-1995/#comments</comments>
		<pubDate>Wed, 16 Apr 2008 03:38:57 +0000</pubDate>
		<dc:creator>Mark Wieczorek</dc:creator>
		
		<category><![CDATA[Social Psychology]]></category>

		<category><![CDATA[Entrepreneurship]]></category>

		<category><![CDATA[Finance]]></category>

		<guid isPermaLink="false">http://www.marktaw.com/wordpress/2008/04/15/why-things-cost-1995/</guid>
		<description><![CDATA[Scientific American has an article about Why Things Cost $19.95. They find that the more precise the price, the less likely people are to negotiate over the value. While the evidence they suggest supports what I believe, I disagree with their conclusions.
They say that we&#8217;re more likely to believe in &#8220;$19.95&#8243; pricing because we&#8217;re &#8220;thinking [...]]]></description>
		<wfw:commentRss>http://www.marktaw.com/wordpress/2008/04/15/why-things-cost-1995/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Exploring sound visually.</title>
		<link>http://www.marktaw.com/wordpress/2008/04/10/exploring-sound-visually/</link>
		<comments>http://www.marktaw.com/wordpress/2008/04/10/exploring-sound-visually/#comments</comments>
		<pubDate>Thu, 10 Apr 2008 05:15:47 +0000</pubDate>
		<dc:creator>Mark Wieczorek</dc:creator>
		
		<category><![CDATA[Recommendations]]></category>

		<category><![CDATA[Technology]]></category>

		<category><![CDATA[Music]]></category>

		<guid isPermaLink="false">http://www.marktaw.com/wordpress/2008/04/10/exploring-sound-visually/</guid>
		<description><![CDATA[The 1800 were a rich time of exploring music, and it seems the any strides we made have been largely forgotten in the formulaic rules of music theory as we know it today. These tools can help you understand what harmony really is and can lead to a deeper appreciation of music.]]></description>
		<wfw:commentRss>http://www.marktaw.com/wordpress/2008/04/10/exploring-sound-visually/feed/</wfw:commentRss>
		</item>
		<item>
		<title>VerifyMyPC</title>
		<link>http://www.marktaw.com/wordpress/2007/08/27/verifymypc/</link>
		<comments>http://www.marktaw.com/wordpress/2007/08/27/verifymypc/#comments</comments>
		<pubDate>Mon, 27 Aug 2007 14:03:54 +0000</pubDate>
		<dc:creator>Mark Wieczorek</dc:creator>
		
		<category><![CDATA[Smallware]]></category>

		<guid isPermaLink="false">http://www.marktaw.com/wordpress/2007/08/27/verifymypc/</guid>
		<description><![CDATA[Similar to WinPooch, Trust No EXE, and InCTRL 4 (but altogether new and different) VerifyMyPC will monitor your PC for changes and log them. Set it to run every day and it will let you know what files changed and on what day, allowing you to track down the source of problems once they occur. [...]]]></description>
		<wfw:commentRss>http://www.marktaw.com/wordpress/2007/08/27/verifymypc/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Girls will be boys</title>
		<link>http://www.marktaw.com/wordpress/2007/08/17/girls-will-be-boys/</link>
		<comments>http://www.marktaw.com/wordpress/2007/08/17/girls-will-be-boys/#comments</comments>
		<pubDate>Fri, 17 Aug 2007 07:28:07 +0000</pubDate>
		<dc:creator>Mark Wieczorek</dc:creator>
		
		<category><![CDATA[Psychology]]></category>

		<category><![CDATA[Neuroscience]]></category>

		<category><![CDATA[Romance]]></category>

		<category><![CDATA[Sexuality]]></category>

		<guid isPermaLink="false">http://www.marktaw.com/wordpress/2007/08/17/girls-will-be-boys/</guid>
		<description><![CDATA[It seems that - at least in mice - all it requires is one relatively minor manipulation of a tiny bit of brain and you can turn female mice into aggressive &#8220;pelvic thrusting lotharios.&#8221; We&#8217;re not sure yet if the reverse is true too.
&#8220;All the thinking until now was that female brains can produce feminine [...]]]></description>
		<wfw:commentRss>http://www.marktaw.com/wordpress/2007/08/17/girls-will-be-boys/feed/</wfw:commentRss>
		</item>
		<item>
		<title>The Memories You Want To Forget Are The Hardest Ones To Lose</title>
		<link>http://www.marktaw.com/wordpress/2007/08/16/the-memories-you-want-to-forget-are-the-hardest-ones-to-lose/</link>
		<comments>http://www.marktaw.com/wordpress/2007/08/16/the-memories-you-want-to-forget-are-the-hardest-ones-to-lose/#comments</comments>
		<pubDate>Fri, 17 Aug 2007 03:59:05 +0000</pubDate>
		<dc:creator>Mark Wieczorek</dc:creator>
		
		<category><![CDATA[Psychology]]></category>

		<category><![CDATA[Neuroscience]]></category>

		<category><![CDATA[Happiness]]></category>

		<guid isPermaLink="false">http://www.marktaw.com/wordpress/2007/08/16/the-memories-you-want-to-forget-are-the-hardest-ones-to-lose/</guid>
		<description><![CDATA[It seems that emotionally charged memories are the most difficult to lose. (A fact that I don&#8217;t find particularly surprising.) Another recent study (whose link I seem to have lost) suggests that writing down negative memories helps to alleviate their burden - and writing down positive memories seems to remove the positive effects as well. [...]]]></description>
		<wfw:commentRss>http://www.marktaw.com/wordpress/2007/08/16/the-memories-you-want-to-forget-are-the-hardest-ones-to-lose/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Baby Einstein not so smart after all.</title>
		<link>http://www.marktaw.com/wordpress/2007/08/13/baby-einstein-not-so-smart-after-all/</link>
		<comments>http://www.marktaw.com/wordpress/2007/08/13/baby-einstein-not-so-smart-after-all/#comments</comments>
		<pubDate>Tue, 14 Aug 2007 01:06:40 +0000</pubDate>
		<dc:creator>Mark Wieczorek</dc:creator>
		
		<category><![CDATA[Psychology]]></category>

		<category><![CDATA[Neuroscience]]></category>

		<category><![CDATA[Health]]></category>

		<guid isPermaLink="false">http://www.marktaw.com/wordpress/2007/08/13/baby-einstein-not-so-smart-after-all/</guid>
		<description><![CDATA[It turns out that the so-called education videos such as Baby Einstein that show lots of trippy visuals with little to no dialog may actually hinder a baby&#8217;s linguistic abilities. Even shows like Spongebob Squarepants were better for children than these videos.
It seems that there are only so many hours in the day, and with [...]]]></description>
		<wfw:commentRss>http://www.marktaw.com/wordpress/2007/08/13/baby-einstein-not-so-smart-after-all/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Women Prefer Less Macho Men For Long-Term Relationships</title>
		<link>http://www.marktaw.com/wordpress/2007/08/10/women-prefer-less-macho-men-for-long-term-relationships/</link>
		<comments>http://www.marktaw.com/wordpress/2007/08/10/women-prefer-less-macho-men-for-long-term-relationships/#comments</comments>
		<pubDate>Sat, 11 Aug 2007 03:21:12 +0000</pubDate>
		<dc:creator>Mark Wieczorek</dc:creator>
		
		<category><![CDATA[Psychology]]></category>

		<category><![CDATA[Social Psychology]]></category>

		<category><![CDATA[Romance]]></category>

		<category><![CDATA[Sexuality]]></category>

		<guid isPermaLink="false">http://www.marktaw.com/wordpress/2007/08/10/women-prefer-less-macho-men-for-long-term-relationships/</guid>
		<description><![CDATA[I&#8217;ve long noticed the &#8220;date the exciting guy when you&#8217;re younger, find the radically opposite stable nerdy guy when you&#8217;re ready to settle down and have kids&#8221; phenomenon amongst my friends. Books like Sperm Wars posit a Richard Dawkins-esque &#8220;sexy sons&#8221; evolutionary reason for this. Women are attracted to men who will produce attractive children, [...]]]></description>
		<wfw:commentRss>http://www.marktaw.com/wordpress/2007/08/10/women-prefer-less-macho-men-for-long-term-relationships/feed/</wfw:commentRss>
		</item>
		<item>
		<title>No more fruit juice for me</title>
		<link>http://www.marktaw.com/wordpress/2007/08/02/no-more-fruit-juice-for-me/</link>
		<comments>http://www.marktaw.com/wordpress/2007/08/02/no-more-fruit-juice-for-me/#comments</comments>
		<pubDate>Fri, 03 Aug 2007 02:27:37 +0000</pubDate>
		<dc:creator>Mark Wieczorek</dc:creator>
		
		<category><![CDATA[Health]]></category>

		<guid isPermaLink="false">http://www.marktaw.com/wordpress/2007/08/02/no-more-fruit-juice-for-me/</guid>
		<description><![CDATA[I&#8217;m never having fruit juice again&#8230;. even brushing your teeth after having fruit juice can damage them.
Read: BBC NEWS &#124; Health &#124; &#8216;Health juices&#8217; harm baby teeth
Though it looks like Cranberries can block tooth decay - just make sure no sugar is added and you eat them in small quantities with meals. Eventually they&#8217;ll extract [...]]]></description>
		<wfw:commentRss>http://www.marktaw.com/wordpress/2007/08/02/no-more-fruit-juice-for-me/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Jerry Seinfeld&#8217;s productivity secret</title>
		<link>http://www.marktaw.com/wordpress/2007/08/02/jerry-seinfelds-productivity-secret/</link>
		<comments>http://www.marktaw.com/wordpress/2007/08/02/jerry-seinfelds-productivity-secret/#comments</comments>
		<pubDate>Fri, 03 Aug 2007 01:43:39 +0000</pubDate>
		<dc:creator>Mark Wieczorek</dc:creator>
		
		<category><![CDATA[Getting Things Done]]></category>

		<guid isPermaLink="false">http://www.marktaw.com/wordpress/2007/08/02/jerry-seinfelds-productivity-secret/</guid>
		<description><![CDATA[Excellent advice from Jerry Seinfeld on productivity.
Years ago when Seinfeld was a new television show, Jerry Seinfeld was still a touring comic. At the time, I was hanging around clubs doing open mic nights and trying to learn the ropes. One night I was in the club where Seinfeld was working, and before he went [...]]]></description>
		<wfw:commentRss>http://www.marktaw.com/wordpress/2007/08/02/jerry-seinfelds-productivity-secret/feed/</wfw:commentRss>
		</item>
		<item>
		<title>The Subconcious Brain - Who&#8217;s Minding the Mind? - New York Times</title>
		<link>http://www.marktaw.com/wordpress/2007/07/31/the-subconcious-brain-whos-minding-the-mind-new-york-times/</link>
		<comments>http://www.marktaw.com/wordpress/2007/07/31/the-subconcious-brain-whos-minding-the-mind-new-york-times/#comments</comments>
		<pubDate>Tue, 31 Jul 2007 06:02:28 +0000</pubDate>
		<dc:creator>Mark Wieczorek</dc:creator>
		
		<category><![CDATA[Psychology]]></category>

		<category><![CDATA[Social Psychology]]></category>

		<category><![CDATA[Decision Making]]></category>

		<category><![CDATA[Public Relations]]></category>

		<guid isPermaLink="false">http://www.marktaw.com/wordpress/2007/07/31/the-subconcious-brain-whos-minding-the-mind-new-york-times/</guid>
		<description><![CDATA[File this one under &#8220;even I didn&#8217;t fully expect that.&#8221; I&#8217;m a strong believer in the power of the subconscious mind, and that people make decisions before they ever consciously consider the reasons for them.
At Yale, they had a number of students bump into the lab assistant who was holding a lot of books. The [...]]]></description>
		<wfw:commentRss>http://www.marktaw.com/wordpress/2007/07/31/the-subconcious-brain-whos-minding-the-mind-new-york-times/feed/</wfw:commentRss>
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